I'm totally critical of convention...and this take will make me feel old...but I think this role is more marketing than substance, created by Clay and all these AI GTM tools.
Ultimately, these tools need to connect to SFDC and systems of record in order to be effective. I think similar to products tossing ChatGPT interfaces ontop of their SaaS tool and calling it an "AI" strategy, making someone an SDR/DemandGen with AI tooling is not revolutionary.
I see this role collapsing back into some combo of RevOps/MarketingOps/DemandGen in the not so distant future.
I'm totally critical of convention...and this take will make me feel old...but I think this role is more marketing than substance, created by Clay and all these AI GTM tools.
Ultimately, these tools need to connect to SFDC and systems of record in order to be effective. I think similar to products tossing ChatGPT interfaces ontop of their SaaS tool and calling it an "AI" strategy, making someone an SDR/DemandGen with AI tooling is not revolutionary.
I see this role collapsing back into some combo of RevOps/MarketingOps/DemandGen in the not so distant future.