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What the First Finance Hire Actually Does
It’s not about closing the books. It’s about giving the company a way to see itself.
Oct 24
•
Bobby Pinero
3
How to Build Your First Department Budgets
Without killing the vibe
Oct 14
•
Bobby Pinero
2
AI and SaaS Valuations
Why investors are chasing AI-native growth, how it’s reshaping multiples, and what it means for the next wave of deals.
Oct 7
•
Bobby Pinero
2
Beyond ARR and NetSuite
Five pieces that show how the next era of finance will be measured, automated, and rebuilt.
Oct 3
•
Bobby Pinero
1
September 2025
What is GTM Engineering?
Why operators are paying attention to the rise of GTM engineers, and what they actually do.
Sep 30
•
Bobby Pinero
3
2
Why SaaS Funnels Break (And How to Actually Fix Them)
The three things you need to get right
Sep 23
•
Bobby Pinero
1
Principles for First Finance & Ops Hires
Lessons from the trenches on shaping your role and company from day one
Sep 19
•
Bobby Pinero
4
2
2
The Operator’s Flywheel
How asking better questions builds context, influence, and impact over time.
Sep 16
•
Bobby Pinero
4
The Case for Finance AND Analytics
As one team. In the early startup days.
Sep 12
•
Bobby Pinero
4
The easy mistake CFOs make scaling FP&A
Why corporate finance matters less than embedded finance in the early days
Sep 9
•
Bobby Pinero
11
2
Great analytics is defense, not fireworks
The unsexy rituals that actually change a company’s trajectory
Sep 5
•
Bobby Pinero
4
2
August 2025
Planning for SaaS: Why I Only Build One Plan
Goldilocks budgets, probabilities, and the power of alignment
Aug 29
•
Bobby Pinero
3
2
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